Course Title, Tagline, Image, CTA
Header
The only job of your headline is to hook your reader and keep them reading.
[Get outcome] in just [time period]... even if/without [common objection]
Headline, Story, Bullet Points
Connection
[Transparent story that shows how your life was transformed by the knowledge and advice that you're selling to the customer. Write a short transition to connect your story to the biggest problem your offer solves. This will be the hardest part of your sales page]
Headline, Agitation Points
Agitation
Headline, This to That Points
Transformation
Headline, Intro Text, Bullet Points
Course Intro
Image / Mockups
Mock Offer Visual
Headline, List of Modules, Sample Lesson (Optional)
Curriculum
Headline, List of Features
Features
Headline, Testimonials
Testimonials
Headline, Price Points, CTA
Pricing Plans
Headline, List of Bonuses, Mockups
Bonuses
Headline, Price List, Values, Total
Pricing Breakdown (Optional)
Headline, Bullet Points for Each
For You / Not For you
Headline, Speaker Info & Bio, Proof of Authority
About
Headline, Questions & Answers
FAQ
Headline, Description
Money-Back Guarantee
Headline, Subheading, CTA
Too Long; Didn't Read / Final CTA
Income Earning Statement
Statement
